About

I help teams make better marketing decisions before more work gets added.

I'm Andreia Cirne. A decade leading marketing across internal teams, leadership groups and partner-led projects has taught me one thing: effort is rarely the issue. Judgment, structure and decision quality are.

  • Senior marketing operator
  • Fractional CMO
  • Strategic diagnosis
  • Marketing operations
  • Team Capability Building
Operator · not agency, not deck
Portrait of Andreia Cirne, strategic marketing consultant
Who I am

I've led marketing inside companies, advised leadership teams and worked alongside agencies, studios and specialist teams. Different settings, the same underlying work: helping people see what is really happening and decide what to do next.

What I bring is judgment built from operating, not from observing. I've sat with the same pressure — campaigns running, calendars full, decisions stuck — and I've learned what actually moves it.

How I work with people

Direct, practical, calm. The goal is useful decisions, not more documents.

  • I listen before I recommend.
  • I name what I see, even when it's uncomfortable.
  • I look for the real blocker, not the loudest symptom.
  • I turn ambiguity into a decision someone can act on.
  • I leave the team with more clarity than I found.
What clients value
  • 01Clarity quickly, without the deck theatre.
  • 02Honest reads on what is and isn't working.
  • 03Senior judgment available when decisions get hard.
  • 04A calmer way of leading marketing week to week.
What I am not
  • Not a traditional agency.
  • Not a generic consultant.
  • Not here to add noise.
  • Not here to replace your team.
Proof · 03

What working together actually looks like.

  • Client result
    Andreia managed our account, including Google Ads, social media campaigns and SEO. What stands out is her ability to solve challenges quickly and effectively, with a consistently professional approach. Beyond execution, she showed strong strategic capability, advising us on how to optimise budget and maximise results.

Send me the context. I'll help you understand the most useful next step.

Start with clarity

Agency, studio or specialist team? See how we collaborate