Question 1

Will I work directly with you?

Accepted Answer

Yes. Andreia Cirne Consulting is my consulting practice, and you work directly with me. If a project needs specialist execution, I can collaborate with your team or with trusted partners, but the diagnosis and strategic direction come from me.

Question 2

How does a first conversation work?

Accepted Answer

Thirty minutes, free, by video call. No pitch, no slides, no pressure. Together, we look at what feels unclear or heavy in your marketing, team or project and decide whether there is a useful next step.

Question 3

How long do engagements typically last?

Accepted Answer

Strategic Diagnosis is 4 to 6 weeks. Strategic Projects are usually 8 to 16 weeks with a defined end. Fractional CMO is a 6-month minimum, renewable. Team Capability Building is shaped to the team and the calendar.

Question 4

How is pricing shaped?

Accepted Answer

By scope, time and the level of involvement, not by deliverable count. Diagnosis is a fixed price. Projects are scoped per brief. Fractional CMO is a monthly retainer based on cadence. Numbers are discussed openly in the first call once the situation is on the table.

Question 5

What languages and where?

Accepted Answer

Engagements run fully in PT or EN — documents, sessions, reporting. Based in Faro, working remote across Portugal and Europe, in person when it earns its travel.

Question 6

Can this work if we already have a marketing team?

Accepted Answer

Yes. In that case, the work usually focuses on diagnosis, priorities, decision rhythm, measurement and making the team's work easier to lead. I do not replace the team; I help make the system around the team clearer.

Question 7

Do you work with agencies, studios or freelancers?

Accepted Answer

Yes. I collaborate with partner teams when a project needs strategic diagnosis, CRO thinking, SEO/GEO, analytics or a senior marketing layer before execution. The goal is not to replace the partner team, but to make the work sharper before it moves into production.

Question 8

What will you not do?

Accepted Answer

I do not run paid media accounts day to day and I do not produce content as a service. If what you need is mainly production capacity, I may not be the right fit — but I can help clarify what should be produced, why and how it should be measured.

Question 9

Is this an agency?

Accepted Answer

No. I do not sell production hours or generic marketing execution. I work on diagnosis, priorities, action plans, decision rhythm, measurement and continuous improvement.

Question 10

Who is this for?

Accepted Answer

This is for businesses, marketing teams and leadership teams where marketing is active but unclear: too many priorities, weak measurement, reactive execution or no clear decision rhythm. I also work with agencies, studios and specialist teams when a project needs a senior strategic layer before execution.

Question 11

Which service should I start with?

Accepted Answer

If the problem is unclear, start with Strategic Diagnosis. It helps identify what is not working, what should be fixed first and whether the next step should be a Strategic Project, ongoing Fractional CMO support or Team Capability Building.

What to know before we talk.

Starting the conversation

Services and scope

Teams and partnerships

Pricing and logistics