Marketing, communication and AI training for people who have to apply it on Monday.
Training for professionals, service business teams and training providers: marketing, communication, artificial intelligence, digitalisation and digital literacy. Sessions shaped around the team, hands-on workshops or modules inside certified courses. Always tied to real work, not to pretty slides.
For anyone who has already noticed that a generic two-hour course changes nobody's Monday.
In person in the Algarve and online anywhere in Portugal.
Useful when the team needs to know how to do it, not just hear about it.
It serves teams and professionals who want to use marketing and digital tools with better judgement, and training providers looking for a trainer for their courses.
- AI without judgementEveryone talks about AI, but nobody on the team really knows what to use it for.
- One-person dependencyMarketing depends on one person and nobody else can pick it up.
- Tools by guessworkThe team uses its digital tools by trial and error.
- Inconsistent communicationCommunication with clients changes depending on who is answering.
- Training providersYou need a trainer for a marketing, communication or digital skills module.
Topics and formats
- Marketingstrategy, offer, message, channels and how to measure what works.
- Communicationwriting for clients, social media, email and customer service in one consistent voice.
- AI in everyday workwhat is worth using, how to ask well and where to be careful.
- Digitalisation and digital literacytools, organisation and security for working with less friction.
- Formatsteam session, hands-on workshop, mentoring or a module inside a certified course.
You leave with skills applied to your own context, exercises done with your own material and a short guide to keep going without me.
Best for
- Service business teams who want to use marketing, communication and AI with more autonomy
- Training providers looking for a trainer for marketing, communication or digital skills modules
Not for
- Anyone who only wants a certificate without applying anything
- Anyone looking for someone to do the work for the team. This is training, not delivery
Team sessions, hands-on workshops or course modules. Length depends on the topics and the syllabus. In person in the Algarve or online anywhere in Portugal.
Price on request, depending on the number of hours, the format and the number of participants. The first meeting is free.
You do not need to know the full scope before writing. The scope is shaped after the first context review.
How it works
- 1.A short conversation about who will attend, what they already know and what they need to be able to do.
- 2.A proposal with topics, format, length and dates.
- 3.Hands-on sessions, with examples and exercises from your day-to-day work.
- 4.Support materials and a final check on what stuck and what is still missing.
The goal is a team that can carry on without me. Training that creates dependency has failed.
Where I teach
I am a certified trainer (CCP, Portugal) and I teach at Agrupamento de Escolas João de Deus, Do It Better, ETIC_Algarve and, soon, I9ACADEMY. More than 500 hours of training and mentoring delivered.
Certified trainer (CCP), with 500+ hours of training and mentoring.
What people say
“The teacher who showed me a whole other world of email marketing (with my constant questions) and her enormous patience.”
“She is a very proactive person, always looking for new knowledge, always willing to help and teach, as well as being good humoured. It was a great experience for my professional growth.”
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Common questions
Is this for you?
If you are not sure yet whether the problem is missing knowledge or missing priorities, start with the Let's Bring Clarity to This diagnostic.