Who I work with: Algarve
Marketing for service businesses in the Algarve, for the whole year and not just August.
I work from Faro with service businesses across the Algarve: hospitality and tourism, health, real estate, education, culture and independent professionals. In person from Sagres to Vila Real de Santo António, and remotely when that makes more sense.
Does this sound familiar?
- Summer pays for the year and winter is about getting through.
- Half your clients speak another language and your website speaks only one.
- You depend on booking platforms or portals, and the commissions keep rising.
- People searching for your service in your town find your competitors first.
- The team changes every season and marketing starts from zero again.
What I usually look at first
- 1.Low seasonwhich clients exist between November and March and what you are offering them.
- 2.Local and foreign clientswho they are, which language they speak and where they search before deciding.
- 3.Local presence on Googleyour profile, reviews and pages that answer searches with your town's name.
- 4.What is yours and what belongs to the platformshow much demand comes to you directly and how much pays commission.
How I can help
- Marketing diagnostic To see what is holding the business back outside high season and what to fix first, with in-person meetings when they help.
- Ongoing support To put the plan into practice through the year, adjusting before each season.
- Training In-person training for teams in the Algarve: marketing, communication, AI and digital tools. I teach at ETIC_Algarve and at Agrupamento de Escolas João de Deus in Faro.
Published cases in the Algarve
Projects I worked on, with public results.
- Marine tourism · BlueFleetDemand was not the problem. The path to booking was.Read the case
- Premium real estate · Mapro Real EstateVisibility was not enough when demand was rented.Read the case
- Resort · Vale do LoboThe offer was strong. The decision path was too complex.Read the case
What these cases have in common: demand was there. What was missing was a clear path to contact and demand that belonged to the business, not only to the platforms.
Read next
Common questions
Tell me how your business runs through the year.
A paragraph is enough. I'll reply with a first read of what I would look at first.
Message me on WhatsApp