You can't tell whether your marketing is working.
Most marketing reports describe the past. Useful reports change the next month's plan. The fix is rarely a new dashboard. It is a different question.
Who recognises this
- You get reports from your agency or freelancer and don't know what to do with them.
- You open Google Analytics and can't tell whether to invest more, cut or change direction.
- You track followers and clicks, but not how many clients came from them.
- Your data lives in five places and no decision comes out of it.
Why this usually happens
- The numbers you track were inherited from someone, not chosen by you.
- Reports say what happened, not what to do next.
- Followers, likes and clicks aren't connected to clients or revenue.
- There are too many numbers and none that help you decide.
- Nobody looks at the numbers regularly or decides anything from them.
What I would look at first
I start with the decisions you need to make each month and only then choose the numbers. The goal is a few reliable numbers that change next month's plan. Not a dashboard with everything in it.
- The decisions you make each month: where to invest, what to cut, what to change.
- Three to five numbers connected to clients and revenue.
- Where clients come from, accurately enough to decide.
- A set moment each month to look at the numbers and adjust the plan.
Where this usually leads
- Start with the marketing diagnostic to see which numbers actually help you decide.
- Then decide what to track and how often. If it makes sense, ongoing support follows.
Relevant proof
See how a few well-chosen numbers changed direction inside a real operation.
What people say
“Andreia is an exceptional Project Manager, organized, proactive, and highly skilled at guiding complex projects to success. She's great with reporting and truly masters Looker Studio.”