Who I work with: arts and culture
Marketing for arts and culture, to reach new audiences without living on last-minute posters.
For cultural associations, companies, festivals, venues and cultural projects that want to fill rooms, sell tickets and explain what they do to people who don't know them yet. In person in the Algarve and remote across Portugal.
Does this sound familiar?
- The same audience always shows up, and new people are hard to reach.
- Communication starts a week before the event and ends the day after.
- Social media works as a poster, and nobody knows what it actually brings.
- Explaining the project to audiences, press or partners always takes too much work.
- Online tickets or sign-up have too many steps and people give up.
What I usually look at first
- 1.Who comes and who is missingthe audience you have, the one you want, and where each one is.
- 2.The communication calendarwhen to start, what to say at each moment and how to stay in touch between events.
- 3.The story of the projecta clear way to explain what you do, for audiences, press and partners.
- 4.What to measuretickets, sign-ups, where each person came from and how many return.
How I can help
What people say
“Not only was every process made smoother and infinitely more organized with her crucial help, she was also highly involved in the many other aspects of it, having shown great interest in the project and helping in the concept stage.”
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Common questions
Tell me what you have on the programme.
A paragraph is enough. I'll reply with a first read of what I would look at first.
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