Who I work with: tourism and hospitality
Marketing for tourism and hospitality, with more direct bookings and less dependence on platforms.
For holiday rentals, rural tourism, small hotels, experiences and tour operators who want to be found, chosen and booked without handing over part of the margin on every booking. In person in the Algarve and remote across Portugal.
Does this sound familiar?
- Almost every booking comes through the platforms, and the commissions eat the margin.
- The website exists, but almost nobody books through it.
- High season fills itself and low season stays half empty.
- You post beautiful photos and can't tell if they bring a single booking.
- You answer the same questions by message dozens of times a week.
What I usually look at first
- 1.The path to bookinghow many steps, how many doubts and where people give up, especially on mobile.
- 2.The role of each channelwhat should come from platforms, the website, Google and social, without competing.
- 3.Low seasonwho the offer is for, why they would come now and how it reaches them.
- 4.What to measuredirect bookings, cost per booking and where each one came from, instead of followers.
How I can help
Published cases in the sector
Projects I worked on, with public results.
- Marine tourism · BlueFleetDemand was not the problem. The path to booking was.Read the case
- Resort · Vale do LoboThe offer was strong. The decision path was too complex.Read the case
- Hospitality · Pine CliffsA strong brand was hiding a fragile conversion system.Read the case
What this means for a small business: before paying for more ads, simplify the path to booking. That is usually where the biggest gain is.
Read next
Common questions
Tell me how your bookings arrive today.
A paragraph is enough. I'll reply with a first read of what I would look at first.
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